Kathmandu. DishHome, active in the telecom and digital services sector of Nepal, has announced various annual offers focused on its Internet Service (ISP) and Direct-to-Home (DTH) services on the occasion of New Year 2083.
According to the company, although there has been a general adjustment in the price structure due to increasing operating expenses, content costs, and infrastructure expansion in recent times, bonus-based plans have been introduced to provide additional value to the customers. This scheme is specifically introduced with the purpose of increasing annual renewals, attracting customers to high speed internet, and re-energizing inactive customers.
ISP Service: Plans focused on recharge, charging, and new connections
(A) ISP – Existing Customers (Yearly Renewal Offer)
Scheme Type Condition 50 Mbps 100 Mbps 200 Mbps 300 Mbps
Regular Annual Renewal Annual Recharge 15 Days 60 Days 60 Days 60 Days
Pre-Disconnection Bonus Recharge within 15 days of service closure 30 days 30 days 30 days
Total Bonus (Combined) 45 days 90 days 90 days 90 days
(B) ISP – Churn Conversion Offer
Conditional Package Bonus
Re-recharge after more than 30 days of service shutdown 50 / 100 / 200 / 300 Mbps 90 days
Special Arrangement:
• Dropwire and Relocation Fees are Free (FOC) for customers to move
• Stacking with other offers is prohibited
(C) ISP – New Connection Offer
Package offer
200 Mbps and above (Yearly Plan) 2 Months Bonus (Pay for 12, Enjoy 14)
The company has said that this offer has been taken as a “high-speed adoption push”.
DTH Service: Bonus structure on annual recharge
(D) DTH – Existing Customers Offer
Customer Type Condition Bonus
Regular & Churn Customer Annual Recharge 2 Months
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Pre-disconnection subscriber recharge within 15 days +1 month
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Total bonus maximum of 3 months when both are applicable
Key Features of DTH Offer
• Applies only to yearly multi-TV packages
• No changes to monthly, 3-month and 6-month plans
• Removed previous Spin Offers and 61-day churn scheme entirely
• Applicable for recharging both through Fund and Online
Common Terms (applicable to both ISP and DTH)
• All offers will apply to the annual plan only
• Bonus amount/period adjustment will be mandatory in case of refund
• These new plans have been implemented replacing all the old bonus plans
Plan Period
ISP Offer-Recharge 20th April 2082 – 15th April 2083
ISP Offer-New Connection 1st April 2083 – 31st April 2083
DTH Offer 1st Baisakh 2083 – 32nd Ashadh 2083
Strategic Background
According to industry analysts, this kind of “bonus-led annual push strategy” could have the following effect:
• ARPU (Average Revenue Per User) Growth
• Customer shift from short-term plan to annual plan
• Reducing the churn rate
• High-speed internet penetration enhanced
DishHome also seems to have come up with a plan with this strategy in mind.
Conclusion
Introduced on the occasion of New Year 2083, this scheme not only provides additional service period to customers but is also linked to the long-term customer retention strategy of the company. As competition in the industry increases, such structured bonus schemes are expected to bring differentiation among service providers.
